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Design

Design

We connect design strategies to business goals

We bring together different design methodologies
to create experiences and efficient user interfaces.
We think strategically throughout the
shopping experience.

We bring together different design methodologies
to create experiences and efficient user interfaces.
We think strategically throughout the
shopping experience.

Let’s talk
Let’s talk

User experience
designed with an
end-to-end strategy

We analyze actual user behavior to design exceptional
experiences that bring real business impact.
The design of experience is the transformation
of the goals of business in structure. The visual design
is the materialization of the objectives that
reinforce the identity.

Analisamos o comportamento real dos usuários para projetar experiências excepcionais que trazem o verdadeiro impacto nos negócios. O design de experiência é a transformação dos objetivos de negócios em estrutura. O design visual é a materialização dos objetivos que reforçam a identidade.

UX Design

User experience

  • User Interview
  • Conversion optimization
  • Information Architecture
  • User journey
  • A/B test

UI Design

User Interface

  • Wireframe
  • Creative direction
  • Visual design
  • Interactive design
User Interview
Conversion optimization
Information Architecture
User journey
A/B test

User Interview

We test your store with real people. Capture information from the end user to learn, identify pain points or validate solutions for a given step. Our design team uses the method to go deep into the main points of the project related to the user and their experience.

Let’s talk
Let’s talk

Conversion optimization

Through Kaizen, our own method of user experience and conversion optimization. We seek to identify, analyze and adjust areas of your store to increase conversion and impact its revenue.
Let’s talk
Let’s talk

Information Architecture

The art and science of organization and accessibility definitions, defining patterns, content organization with proper structuring of hierarchical levels of information. In this step we use tools such as card sortings, mindmaps, navigation flow and others.
Let’s talk
Let’s talk

User journey

Before building, we need to deconstruct and understand who we are designing for and why. Thus, the User Journey becomes an essential tool within a successful ecommerce. Through it, we can find all the points of contact that the user has with the store and set up a process in which he is always the protagonist.
Let’s talk
Let’s talk

A/B test

A/B testing is a method of design testing by creating two variants of some important project step. These variants are for having a controlled experience, in order to improve the success percentage. According to the needs of each project, our design team can use other test and validation methods.
Let’s talk
Let’s talk
Wireframe
Creative Direction
Visual Design
Interactive Design

UI Wireframe

Wireframes are used early in the development process to establish the basic structure of a page before adding visual design and content. Being able to switch between low, medium and high fidelity, wireframes are important for the first validations and creations.
Let’s talk
Let’s talk

UI Creative Direction

Based on research and persona, we seek to find a definition of visual narrative that brings a unique personality to the project. Always with a macro picture of the strategic aspects in mind.
Let’s talk
Let’s talk

UI Visual Design

When creating our interfaces, we apply visual load to the project so that the design acts on any media or visual communication support. Always taking into account the fundamental principles of clarity, flexibility, familiarity, efficiency and consistency.
Let’s talk
Let’s talk

UI Interactive Design

Through a navigable prototype, we define the interactivity features and interaction feedback elements. We simulate and reference where necessary aspects of how each component or page transition should behave.
Let’s talk
Let’s talk

A group of experts
working together as one

Our method combines interdisciplinary team skill sets
of experience design. We ensure that all design aspects
from concept to implementation. We have four fundamentals
that guide the way we work:

Nosso método combina conjuntos de habilidades da equipe interdisciplinar de design de experiência. Garantimos que todos os aspectos de design sejam abordados, desde o conceito até a implementação. Temos quatro fundamentos que orientam a forma como trabalhamos:

1. Discover

Understanding your business and your customers is critical to discovering important insights. We need to deconstruct and understand who we are designing for.

Entender seu negócio e seus usuários é de extrema importância para descobrirmos insights importantes.  Precisamos desconstruir e entender para quem estamos projetando e por quê. 

2. Ideate

We exploit insights to formulate and prioritize a strategic plan. The insights obtained will be our guide when it comes to ideation. At this stage, we start to converge on priority ideas.

3. Create

We make the whole plan real. At this stage we start to materialize the solutions, seeking to solve usability problems, optimizing conversion and goals of business.

We make the whole plan real. At this stage we start to materialize the solutions, seeking to solve usability problems, optimizing conversion and goals of business.

4. Validate

We collect feedback and metrics to test the solution's effectiveness and draw interaction scripts. We test quantitatively and qualitatively the results of what we design to continually improve the product.

Ready to build, grow and accelerate your business?

Talk to us now
Talk to us now

Ready to build, grow and boost your
ecommerce business with Design?

Ready to build, grow and boost your
ecommerce business with Design?

Talk to us now
Talk to us now

Discover our success stories

Dow Química

Metalfrio

See more cases
See more cases

Stay updated with our latest insights and news.

Stay updated with our latest insights and news.

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HÍBRIDO

SANTA CATARINA (HQ)
Henrique Hoffmann street, 110
Brusque – SC

47 3355 3160

SMOLLAN LATAM

Sao Paulo
Flórida street, 1703 – 10º floor
São Paulo – SP

SMOLLAN GLOBAL

South Africa
15 Harthorn House, 27
Hathorn Avenue, Maryvale 2192
Johannesburg – South Africa

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