Design

We connect design strategies to business goals

We bring together different design methodologies
to create experiences and efficient user interfaces.
We think strategically throughout the
shopping experience.

We bring together different design methodologies
to create experiences and efficient user interfaces.
We think strategically throughout the
shopping experience.

Design

We connect design strategies to business goals

We bring together different design methodologies
to create experiences and efficient user interfaces.
We think strategically throughout the
shopping experience.

We bring together different design methodologies
to create experiences and efficient user interfaces.
We think strategically throughout the
shopping experience.

User experience
designed with an
end-to-end strategy

We analyze actual user behavior to design exceptional
experiences that bring real business impact.
The design of experience is the transformation
of the goals of business in structure. The visual design
is the materialization of the objectives that
reinforce the identity.

Analisamos o comportamento real dos usuários para projetar experiências excepcionais que trazem o verdadeiro impacto nos negócios. O design de experiência é a transformação dos objetivos de negócios em estrutura. O design visual é a materialização dos objetivos que reforçam a identidade.

UX Design

User experience

  • User Interview
  • Conversion optimization
  • Information Architecture
  • User journey
  • A/B test

UI Design

User Interface

  • Wireframe
  • Creative direction
  • Visual design
  • Interactive design

We have accelerate over of 100 clients from different segments

User Interview

We test your store with real people. Capture information from the end user to learn, identify pain points or validate solutions for a given step. Our design team uses the method to go deep into the main points of the project related to the user and their experience.

User Interview

We test your store with real people. Capture information from the end user to learn, identify pain points or validate solutions for a given step. Our design team uses the method to go deep into the main points of the project related to the user and their experience.

Conversion optimization

Through Kaizen, our own method of user experience and conversion optimization. We seek to identify, analyze and adjust areas of your store to increase conversion and impact its revenue.

Information Architecture

The art and science of organization and accessibility definitions, defining patterns, content organization with proper structuring of hierarchical levels of information. In this step we use tools such as card sortings, mindmaps, navigation flow and others.

User journey

Before building, we need to deconstruct and understand who we are designing for and why. Thus, the User Journey becomes an essential tool within a successful ecommerce. Through it, we can find all the points of contact that the user has with the store and set up a process in which he is always the protagonist.

A/B test

A/B testing is a method of design testing by creating two variants of some important project step. These variants are for having a controlled experience, in order to improve the success percentage. According to the needs of each project, our design team can use other test and validation methods.

User Interview

We test your store with real people. Capture information from the end user to learn, identify pain points or validate solutions for a given step. Our design team uses the method to go deep into the main points of the project related to the user and their experience.

UI Wireframe

Wireframes are used early in the development process to establish the basic structure of a page before adding visual design and content. Being able to switch between low, medium and high fidelity, wireframes are important for the first validations and creations.

UI Wireframe

Wireframes are used early in the development process to establish the basic structure of a page before adding visual design and content. Being able to switch between low, medium and high fidelity, wireframes are important for the first validations and creations.

UI Creative Direction

Based on research and persona, we seek to find a definition of visual narrative that brings a unique personality to the project. Always with a macro picture of the strategic aspects in mind.

UI Visual Design

When creating our interfaces, we apply visual load to the project so that the design acts on any media or visual communication support. Always taking into account the fundamental principles of clarity, flexibility, familiarity, efficiency and consistency.

UI Interactive Design

Through a navigable prototype, we define the interactivity features and interaction feedback elements. We simulate and reference where necessary aspects of how each component or page transition should behave.

A group of experts
working together as one

Our method combines interdisciplinary team skill sets
of experience design. We ensure that all design aspects
from concept to implementation. We have four fundamentals
that guide the way we work:

Nosso método combina conjuntos de habilidades da equipe interdisciplinar de design de experiência. Garantimos que todos os aspectos de design sejam abordados, desde o conceito até a implementação. Temos quatro fundamentos que orientam a forma como trabalhamos:

1. Discover

Understanding your business and your customers is critical to discovering important insights. We need to deconstruct and understand who we are designing for.

Entender seu negócio e seus usuários é de extrema importância para descobrirmos insights importantes.  Precisamos desconstruir e entender para quem estamos projetando e por quê. 

2. Ideate

We exploit insights to formulate and prioritize a strategic plan. The insights obtained will be our guide when it comes to ideation. At this stage, we start to converge on priority ideas.

3. Create

We make the whole plan real. At this stage we start to materialize the solutions, seeking to solve usability problems, optimizing conversion and goals of business.

We make the whole plan real. At this stage we start to materialize the solutions, seeking to solve usability problems, optimizing conversion and goals of business.

4. Validate

We collect feedback and metrics to test the solution's effectiveness and draw interaction scripts. We test quantitatively and qualitatively the results of what we design to continually improve the product.

Labradar,
our own business
intelligence tool

Get quick answers about your ecommerce! Our tool
brings you views of the most important metrics.
You don’t need to invest hours in formatting your
data or wait until someone does it for you.

Get quick answers about your ecommerce! Our tool
brings you views of the most important metrics.
You don’t need to invest hours in formatting your
data or wait until someone does it for you.

No assumptions and estimates

Have consolidated numbers of your ecommerce operation, differentiating captured from paid orders.

A practical sales funnel

Easily identify at which checkout step you are losing more customers

Measure the effectiveness of your campaigns

Find out which campaigns have the greatest return. Identifying the ROI of each media type.

Find out which campaigns have the greatest return. Identifying the ROI of each media type.

Find out more about your customers and products

Who are your main products and customers? See which ones deserve more attention.

Ready to build, grow and accelerate your business?

Ready to build, grow and boost your
ecommerce business with Design?

Ready to build, grow and boost your
ecommerce business with Design?

Follow our insights and news from ecommerce market.

Follow our insights and news from ecommerce market.

Let’s build something amazing together.

Let’s build something amazing together.

Fill the blanks below to schedule a conversation

“Híbrido has been with Havan since we chose Magento Cloud as a new ecommerce solution in 2019. In these years, we are always evolving solutions that online brings to the customers, resulting in constant growth in the operation.”

“Híbrido has been with Havan since we chose Magento Cloud as a new ecommerce solution in 2019. In these years, we are always evolving solutions that online brings to the customers, resulting in constant growth in the operation.”

Éder Varela

Ecommerce Manager at Havan

“Híbrido has been with Havan since we chose Magento Cloud as a new ecommerce solution in 2019. In these years, we are always evolving solutions that online brings to the customers, resulting in constant growth in the operation.”

“Híbrido has been with Havan since we chose Magento Cloud as a new ecommerce solution in 2019. In these years, we are always evolving solutions that online brings to the customers, resulting in constant growth in the operation.”

Éder Varela

Ecommerce Manager at Havan

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