Roche maintains its purpose of improving the lives of patients around the world through innovation
A pioneer in personalized medicine, Roche focuses on research and development of biotech medicines for unmet medical needs. The Roche Group has over 120 years of history and is present in over 150 countries.
In this project, Híbrido's challenge was to map the store's critical usability points. We reorganized the menu and simplified the product page, bringing more clarity and focusing on the most important information. As a result, the average duration per session has increased by 95% and the conversion rate has gone up by over 240%.